New York Yankees X Johnnie Walker

 

Johnnie Walker station takeover of the 161st st. Subway station in the Bronx. Campaign focused on the Johnnie Walker tagline, "Keep Walking" which was adapted and framed around the New York Yankees. The visual approach highlighted the Yankees pinstripes as a graphic device which was used in tandem with language and imagery to celebrate Yankees history and pride. 


Design: Nate Blowers, Alex Kuchta, Andree Ljutica
Copy: Ilia Isales
Creative Direction: Jared Elms